When preparing the Titos Strawberry Mega Mule, what should be done first?

Rimming half the mug with red sugar is an essential first step in preparing the Titos Strawberry Mega Mule, as it adds a visually appealing touch and a burst of flavor that enhances the cocktail's overall aesthetic and taste. By applying the red sugar initially, it creates a delightful contrast with the drink and compensates for the tartness of the lime and the sweetness of the strawberries.

This step sets the stage for the drink, making it not only more appealing but also contributing to the drinking experience right from the first sip. Once the rim is prepared, the other steps, such as filling the mixing glass with ice, pouring the ingredients into the mug, and adding the lime wedge, can follow to complete the cocktail's preparation. Each of those steps plays a crucial role in the drink's final presentation and flavor, but starting with the rim ensures that the aesthetic component is considered right away.